Clean Data is key!

A Salesforce environment can only be as strong as the data within it. I've worked with an organization that had 16,000+ Contacts. Of these contacts, more than 10,000 were duplicates.

In the 6,000 actual contacts, there were thousands that simply had two of their more than fifty fields actually completed - Name and Phone.

Their main objective was to create campaigns, however, since there was no data in the Salesforce org on these contacts, they were unable to properly send out an email campaign because no filters could be applied to their contacts.

For example, if they wanted to filter their contacts by industry, turnover, and location, they couldn't because there was no data on their contacts for these fields.

Besides a form of storage, Salesforce was of no actual use. Especially when the Leads, Opportunities, and other objects are not being utilized.

What can be done if you've already entered thousands of contacts and there needs to be a data enrichment process?

Luckily, there are fantastic integration tools like Data.com that can go through and enrich the data of your Salesforce org.

It is a 100% native Salesforce app so it integrates seamlessly to supercharge your sales team's ability to interact with current and potential customers.

Enhance data on leads to get more info on a prospective customer!

Use Data.com to identify who in the company your reps should engage with while also getting their contact information, adding this prospect instantly to your Leads list.

There are also tons of other tools like clearbit.com and builtwith.com that integrate directly with Salesforce and sometimes even your email client to help enrich company information to help you send a personalized email!