Pardot for SaaS

Did you know that Pardot is more than a lead nurturing platform? SAAS company’s benefit heavily from Pardot, even after a prospective client has converted.

Use Pardot to target clients who may need more education on the product.

Run an education campaign. An education-based campaign is reaching out to your audience to teach rather than sell.

What is in your current stockpile of content?

Training videos, slides, FAQs, best practice documents, etc.

Gather a good mix of sources together and instead of your clients seeking this data out, deliver it right to the door step!

There is a massive trend in educational webinars and trainings.

If someone has invested in your product, ensure that you’re maximizing the benefits and understanding of your product.

Whether you’re teaching them how to use it or launching a new product, it is important to keep your clients engaged and infuse their activity with your brand and solution.

Use the Pardot Engagement Studio to create a drip campaign to target clients who have not been active with your product after purchase.

Have they signed into your product in the last thirty days? If not, re-engage them with an invitation to a webinar!

Use Pardot integrated tools like Webex, Readytalk, and GoToWebinar. Or if you have a local client-base, why not invite them to a hosted event tracked by the Eventbrite connector in Pardot?

In each scenario, you can track how your prospective client has gone from Prospect to Client to actively engage to ensure they’re integrated into the product.

When inviting them to a product education drip campaign, track their activity like:

• Email opens

• Link clicks

• File downloads

• Form completions

• Webinar registration

• Event registration

It’s really important that SAAS companies not only look to ensure their customers are maximized in engagement with their product, but that the company itself looks to its own investments to maximize their use of Pardot.

Utilizing Pardot allows SAAS companies to continuously engage and educate their clientele on their product, ensuring they not only find new customers, but that their customers last.