AMS360 Integration

Vertafore AMS360 to Salesforce

Connect your agency management system to Salesforce without per-user fees. Full control over your data, your workflows, your way.

The Problem

The AMS360 Connect Problem

Per-User Licensing

Vertafore's AppExchange connector charges per user. As your agency grows through acquisitions, costs balloon quickly.

Limited Data Objects

The standard connector only syncs certain fields. Need claims data? Commission details? Invoice history? Out of luck.

No Customization

Can't modify sync behavior. Can't add custom logic. Can't integrate with your other systems. Take it or leave it.

Still Double-Entering Data

Sync timing and field coverage don't match your workflows, so staff still re-type information.

Vendor Lock-In

Vertafore controls the roadmap. If they deprecate features or change pricing, you have no alternative.

No Downstream Integration

The standard connector doesn't feed data warehouses, marketing automation, or client portals.

Custom Integration

Why Build a Custom Integration?

A purpose-built integration costs more upfront but pays for itself quickly.

Fixed Cost at Any Scale

No per-user fees. Cost remains consistent regardless of team size.

Choose Your Data

Sync policies, claims, commissions, invoices, producer payments, remarks, suspenses.

Custom Sync Logic

Real-time, scheduled, or event-driven options with automation triggers.

Feed Other Systems

Push policy data to your data warehouse, marketing automation, accounting system, or client portal. One integration, multiple destinations.

Direct Database Access

When the API doesn't expose what you need, we can query the AMS360 database directly via Vertafore's VPN option.

You Own the Code

No vendor lock-in. If Vertafore changes direction or you switch consultants, the integration keeps running.

Process

How We Build It

1

Map Your Workflow

Document data flow, timing, and automation triggers.

2

Build the Pipeline

Use MuleSoft, Workato, or custom middleware with staging tables.

3

Handle Edge Cases

Address person accounts, duplicates, complex org structures.

4

Go Live & Monitor

Deploy with error logging, retry logic, and alerting.

Comparison

AMS360 Connect vs. Custom Integration

Vendor product

AMS360 Connect

HipTen build

Custom Integration

Per-user licensing

Yes
No

Data objects

Limited
Any data

Customization

No
Yes

Vendor control

Vertafore
You own it

Downstream systems

No
Yes

API-only access

Yes
Direct DB queries

Person Account support

Known issues
Full support
Data Objects

What Can You Sync?

Over 75 data objects available, including:

CustomersContactsPoliciesPolicy TransactionsClaimsInvoicesCommissionsProducer PaymentsCarriersLines of BusinessEmployeesSuspensesActivitiesRemarksDivisionsBranchesCustom Fields
Why HipTen

We Know Insurance + Salesforce

HipTen works exclusively with insurance organizations. Carriers, MGAs, brokerages, agencies. We understand your data, your workflows, and the systems you rely on.

0

Insurance clients served

50%

Insurance-focused

2026

Founded

Get in touch

Ready to take control of your integration?

We'll map out your AMS360 to Salesforce data flows and show you what's possible beyond the standard connector.