Marketing Automation
9 posts
Hipten and PipeLaunch Partnership
HipTen partners with PipeLaunch to automate prospecting and data enrichment for Salesforce users.
Turbocharge Your Insurance Firm's Cold Outreach: Mastering Salesforce Sales Engagement
How insurance agencies can use Salesforce Sales Engagement to systematize cold outreach and boost producer productivity.
Pardot vs. Marketing Cloud: What's the difference?
A comparison of Salesforce Pardot (now Marketing Cloud Account Engagement) and Marketing Cloud for B2B vs B2C use cases.
How do you Build a List in Pardot?
A step-by-step guide to creating segmented lists in Pardot, including dynamic, public, and CRM-visible list types.
Pardot Lead Source: Why is the Field Empty?
Why your Pardot lead source field may be empty and how accurate source data impacts marketing ROI.
Pardot Lightning App
How the Pardot Lightning app integrates marketing tools directly into the Salesforce user interface.
Pardot for SaaS
How SaaS companies can use Pardot beyond lead nurturing for education campaigns, re-engagement, and activity tracking.
Pardot: Visitors to Prospects, How they Convert
Understanding the difference between Pardot visitors and prospects, and four ways to convert anonymous traffic into leads.
Pardot: Importing & Manually Adding Prospects
Two methods for adding prospects to Pardot: manual entry for individual contacts and bulk import for larger lists.